Facebook quietly released a Pinterest clone and sent its stocks sliding down

  • Facebook has quietly introduced a Pinterest rival in a handful of nations, the Information reported Thursday.
  • Pinterest’s stock slid 4?ter news of the Facebook clone broke.
  • Facebook has actually been understood to copy smaller apps’ popular features in the past, most notoriously Snapchat’s “Stories” function.
  • Visit Service Insider’s homepage for more stories

Pinterest may need to prepare for a turf war with Facebook.

As identified by the Info on Thursday, Facebook has actually presented a brand-new app called “Hobbi” in simply four nations: Colombia, Belgium, Spain, and the Ukraine.

Hobbi bears a striking similarity to Pinterest, enabling users to catalogue and share images of projects and interests.

After news of Hobbi broke on Thursday the business’s shares slid by 4%, although they partly recovered according to CNBC

In the past, Facebook famously cloned Snapchat’s distinctive “Stories” feature– initially for a standalone item, although Stories later got folded into Facebook’s other platforms Stories on Facebook, Instagram, and WhatsApp became so popular that in 2015 it accumulated more than twice the amount of users as Snapchat

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Not all of Facebook’s clones have actually been successes. The social media giant has actually made two efforts to affect TikTok, the buzzy video-sharing app preferred by Generation Z. Facebook introduced a TikTok rival app called Lasso in 2018, and in late 2019 it started testing a feature in Instagram called “Reels.” Neither have actually made a damage in TikTok’s appeal.

A Pinterest spokesperson informed CNBC the company didn’t feel threatened by Hobbi: “Upon first look, Hobbi seems an image conserving app that lacks the discoverability, search, and recommendations of Pinterest. As described in the App Shop, it’s meant to help you document and remember the things you do, which has to do with the past, while Pinterest has to do with discovering concepts and inspiring action for the future.”

Facebook has actually presented Hobbi simply as Pinterest is beginning get some serious momentum. Established in 2010, Pinterest went public in April in 2015 with a healthy appraisal of $10 billion, and last year exceeded Snapchat to end up being the third-largest social media network in the United States

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